The post-pandemic labour market has been tight, with widespread labour shortages across sectors and
industries. Employers have a range of strategies for attracting and retaining workers in a
more-competitive labour market, including raising wages, offering more benefits and lowering skill,
education and experience requirements.
This project used Canadian job ads to understand changes in the terms of employment offered to job
seekers, focusing specifically on skill, education, and experience requirements, as well as job
benefits, between the two-year period prior to the pandemic (2017-2019) and 2022.
The project found that there had been no increase in wages in the five-year period, but that wages
were more likely to be posted in job ads in 2022 than in the period prior to the pandemic. An
increasing proportion of job ads included skill requirements, especially soft skills, and more
included education and experience requirements. But the educational and experience requirements have
become less demanding, requiring less education and fewer years of experience. The research also found
that an increasing proportion of job postings include non-wage benefits, compensation-linked benefits
for lower-wage jobs, and flexibility and time off benefits for higher-wage jobs.
The findings from this project suggest that employers are increasingly competing for low-wage workers
and that the primary method being used to attract talent is improving benefits. This bodes well for
the quality of work for those in low-wage positions, but questions remain about the ability of
employers to offer higher wages for these in-demand roles.